We are well aware of our shortcomings and are working every day to improve where we possibly can.

The one big challenge we have set ourselves is to become fully circular.
At the moment this is still a dream.
But there are rumblings of some exciting processes being developed in countries near and far that could help us on our way. We are constantly keeping an eye on these and will let you know when any worth while developments take place.

Here are some more achievable challenges we have set ourselves:

  • Only using fabrics made of regenerated fibres or organically grown fibres from 2023.
  • Reducing fabric waste by more clever pattern cutting – constantly working on this.
  • Lowering stock levels by using pre-order processes for our new collectons. We will start trialling this at the end of 2021.
  • Compiling an annual sustainability report and publishing this openly to anyone interested. First report to cover the year 2021 and be ready by end of May 2022.


If you have any comments, suggestions or questions about this, please do let us know!