Susimust was developed for the strong, smart and confident women that run our world.

With a minimalist aesthetic and an uncompromising focus on fit and function, Susimust is there to fill the gap between design and activewear.

While Tallinn is where Susimust is based, the seeds for the brand were planted in the buzzing sporting town of London.

Working alongside some of the best fashion designers and product developers during the day, Susimust founder Kersti spent her mornings and evenings paddling on river Thames and running on the well trodden footpaths of Bushy park.

It was clear that things could be done so much better on both function and design of womens activewear. Something had to be done.

And so the plan was made and Susimust started...